"It is the created image that has the hold on our most vibrant, immediate sense of what is, of what matters, of what we must pursue for ourselves." (Bordo, p. 104)
The "sensuous" language of Haagen Dazs has not changed since Bordo's book. Notice "perfection" as a promise; compare to what you have read in Bordo about anorexics. Haagen Dazs promises great pleasure, but the pleasure is limited: a brief escape, a small daydream. Weight Watchers discovers (see the bottom of the page) the futilty of the bad food - good food religion.An anorexic's web site. This testimonial confirms some of Bordo's portrait of the anorexic. Has the authro read Bordo and similar work?