1. Complicated calculations are out, feeling good about what you eat is in.

With 1•2•3 Success, we’ve made everything as easy as one, two, three:

1. We’ve given thousands of foods a POINT^TM value, using a proprietary formula based on calories, fat, and fiber.
2. You simply select a Daily POINTS Range based on your current body weight.
3. You use the Food Lists and our new POINTSfinder^TM to plan your meals and stay within your daily allotment of POINTS. That’s all there is to it.

The easy to use POINTSfinder^TM lets you calculate the POINT value of every packaged food using the Nutrition Facts label. You can enjoy convenience foods, frozen foods, prepackaged foods, and know exactly how they fit into your Daily POINTS Range. The value of every food has been calculated or can, by you, in seconds. For example, a taco salad in a shell, without dressing, at a fast food restaurant is 15 POINTS, a fast food hamburger on a bun is only 5 POINTS! Even better, with the 1•2•3 Success Plan, extra physical activity earns you extra POINTS you can use or bank for when you need them.

2. It’s so simple and easy to follow - dieting isn’t a pain anymore.

The 1•2•3 Success Plan is easy to follow and stick to because you don’t have to weigh your food to figure out your portions. Just turn to the serving size guide on the Nutrition Facts labels you’ll find on every packaged food or use the simple tips we provide. For example, your thumb is about one ounce of meat or cheese; the palm of your hand is about 3 ounces of cooked meat, fish, or poultry.

3. Stop denying yourself - no food’s a no-no.

Rum raisin ice cream, chocolate chip cookies, eggplant parmigiana, - you name it. With the 1•2•3 Success Plan, you can eat what you like - restaurant foods, prepackaged meals or just the meals your family enjoys -while still losing weight! There’s no need to feel guilty or worry about going off your diet since there are no “good” or “bad” foods. As long as your favorite foods fit into your Daily POINTS Range, you no longer have to deprive yourself of occasional treats or snacks. And because life isn’t always predictable, the1•2•3 Success Plan is extremely flexible. For instance, you can bank unused POINTS from other meals during the day or week for a big meal out or a weekend event. Or if you couldn’t resist the french fries at lunch. No problem. Just cut back on your POINTS at dinner and stay within your Daily POINTS Range.