The coffee cup functions as a utensil elevating the crudeness of slurping and gulping into the ritualistic art of drinking by stylising coffee consumption. In this manner, the way the cup is held becomes regulated by the shape of the vessel and the size of the handle; the manner of drinking is dictated by the shape of the rim; and the amount of coffee consumed is determined by the volume of the vessel. This process can be clearly envisioned by comparing the artistic cups to the blue mug. Each cup can be used for consuming coffee, but the experience of drinking would be different depending on which cup one used. In each case, the aid of the coffee cup renders the consuming of coffee an elaborate performance refining the banality of drinking.